After its Beijing premiere, Long Ma embarked on its global tour. In 2015, it went to Nantes, France; in 2016, it passed through Calais, France; in 2017, it made its appearance in the Canadian capital of Ottawa; in 2018, it appeared in multiple showcases and touring performances in Xi'an on the occasion of Spring Festival. From November 22^nd to 24^th, 2019, Long Ma performed in Macau, to commemorate the 70^th anniversary of the founding of the PRC, as well as the 20^th anniversary of the founding of the Macau Special Administrative Region. In 2022, it performed in Toulouse, France, and in 2023, its urban tour in Hangzhou is the first-of-its-kind in Chinese Mainland . In 2024, it toured in Nantes, France, to celebrate the 60^th anniversary of the Sino-French diplomatic relations and the Paris Olympics.

During each showcase or performance, tales taken from Chinese traditional culture were combined with local customs and cultural expressions, which helped boost the locals’ understanding of Chinese culture.